The Canadian Bankers Association is the voice of more than 60 domestic and foreign banks that help drive Canada’s economic growth and prosperity. The CBA advocates for public policies that contribute to a sound, thriving banking system to ensure Canadians can succeed in their financial goals. www.cba.ca.

Job title: Director, Fraud Prevention Awareness & Education
Division: Strategy, Marketing & Communications
Location: Toronto
Reports to: Senior Vice President, Strategy, Marketing & Communications

Overview

The Director, Fraud Prevention Awareness & Education for the Association is a new and pivotal role responsible for steering anti-scam and fraud awareness and education as well as creating linkages between other CBA efforts including financial literacy, and stakeholder education. They will understand the banking sector and bring experience and curiosity to build collaboration and synergies with a range of partners and stakeholders to promote anti-scam and fraud awareness to help protect Canadians and the Canadian economy. This leadership role will ensure the anti-scam and fraud prevention campaigns are effective at advancing a cross-sectoral message to diverse audiences.

Description of Responsibilities

• Working with the leadership team and key vendors, the successful candidate will ensure that we execute a strategic, efficient and collaborative approach to increasing Canadians’ awareness of how to prevent, respond and educate themselves about scams and fraud.
• Working collaboratively with the CBA team and stakeholders from a diverse range of public and private sectors, the successful candidate will play a pivotal role in driving strategy and execution on education and awareness efforts to help protect Canadians and the Canadian economy from scams and fraud.
• The candidate will bring a blend of marketing, communications and education savvy and an agile approach to campaign work.
• Galvanized by the opportunity to block bad actors and protect Canadians from scams and fraud, this candidate will become a sought-after expert on how different sectors and jurisdictions approach anti-scam and fraud prevention. They will be energized by the art of the possible to leverage and evolve existing efforts to benefit a wider audience.
• Through collaboration with Strategy, Marketing & Communications team, the candidate will ensure that the CBA’s financial literacy efforts (including Your Money) continue to evolve and amplify anti-scam and fraud prevention messages.
• In addition to building out awareness and prevention efforts related to scams and fraud, the candidate will work with a range of sectors including law enforcement and the Canadian Anti-Fraud Centre to look for opportunities to promote and increase reporting and enforcement.

Measurement and activation

• Work with stakeholders to develop, deploy and track relevant metrics to help guide and evolve awareness efforts.
• Review of current key performance indicators used by participants; provides recommendations to enhance and align for effectiveness and tracking of outcomes.
• Contribute to the use of data analytics tools to track campaign performance and prepare reports to evaluate the effectiveness of marketing initiatives.

Public policy

• Working with the policy and government relations, this role will shape messaging and help inform strategy on how the CBA communicates its anti-scam and fraud prevention work.

Sponsorships

• Identifies potential strategic sponsorship opportunities aligned with anti-scam and fraud prevention program and organizational goals and target outcomes; executes and supports as appropriate.

Executive / Internal support

• Liaises with the CBA’s internal team and develops communications, marketing and educational collateral and campaigns to ensure internal teams are appropriately informed on plans, milestones and progress.
• Executive communications and events support including social media, et cetera.

Key Qualifications, Abilities and Skills

• 10 plus years’ experience in a communications/marketing function. Experience leading public awareness and educational initiatives, with a strong track record in cross-sector collaboration and stakeholder engagement. Proven ability to develop and execute multi-channel campaigns aimed at diverse audiences.
• Experienced managing matrixed projects.
• Solid experience and understanding of corporate branding and knowledge of its use to amplify an organization’s message.
• Demonstrated relationship management skills, leadership ability and team management experience, with exceptional organizational and time management skills.
• Excellent writing skills with a proven track record developing and managing communications planning and producing high-quality materials.
• Social media-savvy with experience designing and executing digital communications strategies.
• The ability to provide sound communications advice to a group of senior executives from diverse sectors.
• Strong bias to action and collaboration.

The CBA welcomes and encourages all interested individuals to apply. We value the unique skills and experiences each person brings to the Association.

We strive to provide equal access to employment and believe in creating and maintaining an inclusive and accessible environment for everyone. Reasonable accommodations are available upon request for candidates throughout the recruitment process.

To apply for this position, please send your resume and accommodation requests, if needed, to talentmanagement@cba.ca, quoting the job title that you are applying for. Visit our Careers page to learn more about our culture and current opportunities.

We thank all applicants for their interest in a career at the CBA; however, only those candidates selected for an interview will be contacted.